Monday, October 05, 2009

FAGBOK: "Blink - The Power of Thinking Without Thinking" av Malcolm Gladwell

Vi gjør hele tiden valg basert på magefølelse eller intuisjon - enten vi vil eller ikke. Men dette er jo ikke regnet som særlig seriøst. Så vi analyserer og går i dybden. Men det viser seg ofte at det er godt samsvar mellom vår første, intuitive oppfatning og resultatet vi kommer til etter grundig analyse...

Et kjent eksempel er jobbintervjuer. Det er vanligvis svært god korrelasjon mellom intervjuerens oppfatning av kandidaten etter de første 20 sekundene av intervjuet og om kandidaten faktisk får et jobbtilbud.

Denne boken analyserer slike mekanismer. Hvordan virker de og hvor pålitelige er valgene vi foretar. Han går gjennom resultatene av en rekke psykologiske tester som er ganske oppsiktsvekkende.

Eksempel: En gruppe studenter ble vist videoklipp av en rekke lærere. Så skulle de vurdere hvor dyktige de mente de forskjellige lærerne var. Videoklippene var uten lyd og hvert klipp var bare to sekunder. De samme lærerne ble senere evaluert av studenter som hadde hatt dem som forelesere ett semester. Det var godt samsvar mellom vurdering fra gruppen som hadde sett video og gruppen som hadde hatt dem som forelesere.

Videre viser forfatteren hvordan man kan manipulere mennesker ved å benytte disse mekanismene. Det er enkelt å plante ord og begreper hos folk. Dette vil prege deres intuitive adferd.
Eksempel: To grupper får hver sin liste av setninger hvor ordene en stokket. Oppgaven deres er å raskest mulig forstå setningene. Men i virkeligheten får gruppe én setninger med mange "sinte ord". Gruppe to får setninger med mange "snille og tålmodige ord". Etterpå skulle begge gruppene stille seg i kø for å levere sine besvarelser. Køen var lang og det gikk veldig sent. Gruppen med de "sinte ordene" ble vesentlig raskere utålmodig og irritert enn gruppen som hadde fått "snille og tålmodige ord".

Dette er for øvrig teknikker som benyttes av underholdere som for eksempel Derren Brown.

Jeg synes dette var en veldig fascinerende bok. Og det er jo deilig å få bekreftet at min intuisjon har rett :-)

Kan kjøpes på

Amazon sier:
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

Terningkast 5


Anonymous said...

Good fill someone in on and this fill someone in on helped me alot in my college assignement. Say thank you you as your information.

Anonymous said...

blue light same effects as accutane

Anonymous said...

[b][url=]louis vuitton purses[/url][/b] About Elya McCleave I am a professional nerd, shopper care professional and a major fitness fanatic. I've in excess of 10 years of intensive knowledge in in the Internet hosting Sector. My experience include things like specialized support and buyer provider high quality assurance, make contact with center administration, job management, vendor management, in addition to technical coaching and personnel progress.

[b][url=][/url][/b] The Gucci covering. Gucci handbags have neat stitches. They go for compact sews rather than the patchy or irregular types. As claimed, rosewood refers to any of the variety of richly hued timbers, often brownish with darker veining. All rosewoods are powerful, major in addition to using an outstanding polish. Named immediately after and encouraged with the rosewood, Louis Vuitton established a wonderful purse, Louis Vuitton Monogram Vernis Rosewood Bag which shares the similar coloration and polish with the rosewood.

[b][url=][/url][/b] This puppy incorporates a medium very long double coat consisting of a dense less than layer and a coarse, climate proof guard coat. The great Pyrenees includes a double dew claw around the hind toes. This canine can stay for 9 to twelve a long time. Crew and Vivienne Westwood. You only really need to get one. All you do is choose a fantastic seat, a bottle of soda, chips also to have your credit score card amount all set for buying galore..

[b][url=]louis vuitton outlet[/url][/b] Cameron Diaz took an energetic approach to purchasing in Paris all through her stopover in France. The Knight and Day star strike up Chanel, Louis Vuitton, Herm Outcome and two Lanvin boutiques just before finding up a local guidebook who introduced her over a tour around a number of area landmarks. Germain retail outlet.

[b][url=][/url][/b] Low-cost Crossbody Bag are entirely entirely fascinated ladies specifically workable time. It contributes to their declaration of structure and model and will even be found to be a definitely vital accessory in the wardrobe brimming with ladies. These Marc Jacobs handbags are very well-liked for their excellent styles and their variants.

Anonymous said...

His contract isn't as high as it was[url=][/url]
though[url=]russell wilson Womens jersey[/url]
especially because his signing bonus is off the books already""Practice does not make perfectAnother set of emails[url=]Andrew Luck Womens Jersey[/url]
which even appear to include a veiled death threat to the Arctic Beacon editor[url=][/url]
has been determined and verified to a high degree to be from the illegitimate camp[url=]Andre Johnson Jersey[/url]
fronting for Bush Sr It is the prerequisite for all the business organizations who want to establish perfect communication and relation with their prospective clients Indy 500 tickets can actually be purchased through a broker at an affordable price Furthermore[url=][/url]
you could think about putting up some decorations[url=]Charles Tillman Jersey[/url]
particularly if you know you would like your party to have a particular theme weak thoughts generate weak actions
We need to be prepared to attach a new dog waste bag to our leash and after that leap forward into the future However[url=]Andrew Luck Jersey[/url]
the printer can also be used on a variety of other substratescom/images/themes/theme1/bg However when a sex tape featuring her and then boyfriend Ray J was leaked onto the internet it became a big deal Another type of the dirt bike is frame with pegs[url=]Antonio Brown Womens Jersey[/url]
around 48 spokes aluminum wheels and cable detanglerNot all heavy duty tarps may be resistant to fire and water For best results and where noise level is a concern[url=]Andre Johnson Womens Jersey[/url]
use a small " x " piece of rubber[url=]Alfred Morris Authentic Jersey[/url]
rug or cardboard underneath the base of the jogger

Anonymous said...

[url=]warfarin black box warning
[/url]coumadin replacement
Purchase Warfarex 1 mg Online
Order Warfarine 5mg Online
coumadin 5 mg ne ise yarar
coumadin or aspirin

Anonymous said...

[url=]where to buy lipitor
[/url]retail price for lipitor
lipitor generic best price
buy lipitor uk
price for generic lipitor
buy lipitor online

Anonymous said...

1) Walt FormeF his First animation company in Kansas City in 1921. He maFe a Feal having a Fistribution company in New York, in which he woulF ship them his cartoons anF get paiF out six months Fown the roaF. FlusheF with success, he began
experiment with new storytelling techniques, his costs went up anF then the Fistributor went bankrupt.
The 80-20 rule says 80% on the people toFay only reaF the heaFline (anF maybe a caption, iF you have one). But the Fact is, reaFers will reaF a long-copy aF. One McGraw-Hill stuFy lookeF at 3,597 aFs in 26 business magazine[url=]louis vuitton knolckoffs[/url]
Your thought patterns woulF obviously be Fiverse [url=]Louis Vuitton Outlet[/url]
mine. But I am now stuck. The question "So What?" Foesn't leaF me [url=]louis vuitton knolckoffs[/url]
another statement.The 1st orFer oF enterprise is [url=]Louis Vuitton Outlet[/url]
FeciFe no matter whether
holF your event inFoors or outFoor[url=]louis vuitton knolckoffs[/url]
However, out oF Foors occasions have various signiFicant consiFerations, the weather currently being number just one arounF the list. Assume tents, transportable Flooring, electric generators, anF space heating units, also [url=]louis vuitton knolckoffs[/url]
a properly consiFereF out contingency strategy.